Format
Ad campaign:
– Google Search
– Google Display
– YouTube
– Meta
– Microsoft/ Bing

Category
Insurance: motorcycle, marine/ boating
Finance: motorcycle, marine/ boating

Audience
B2C audiences (all brands):
mi-bike – motorcycle insurance
mi-boat – marine insurance
AMMF – motorcycle and/ or marine finance

Consumers who are in the market of looking for/ actively considering/ searching for motorcycle and marine insurance or motorcycle and marine finance and related themes.

Goal
Lead Generation